Lingerie tycoon Michelle Mone launches new Manchester Ultimo outlet

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Michelle Mone was at House of Fraser on Deansgate to officially open the boutique, which is the first outside her home city of Glasgow

Michelle Mone, with lingerie Models Olivia Stappleton and Niamh Ingham, at House of Fraser
Glamorous model-turned lingerie boss Michelle Mone has launched Ultimo’s first concession in Manchester.

Michelle Mone was at House of Fraser on Deansgate yesterday to officially open the boutique, which is the first outside her home city of Glasgow.

The blonde bombshell entrepreneur, 43, said: “It’s really exciting. When we picked the stores, obviously I wanted Glasgow first because that’s my home town, but I love Manchester and it had to be next - even before London.

“It’s just cool, isn’t it?”

The outlet is the first of 12 new openings across the UK, with more in Manchester on the way next year.


Michelle said: “I want customers to experience shopping the Ultimo way: the way we fit - I would say it’s the best - the attention to detail and the way we train our staff.

“I hope customers will enjoy it.”

Customer loyalty hasn’t been a problem so far - it is now nearly 15 years since the first Ultimo bra hit the shelves and they haven’t stopped flying off them since.

Michelle, who came up with the idea for the business while wearing an uncomfortable bra to a dinner dance, credits its success with knowing what her customers want.



Lingerie Models Olivia Stappleton and Niamh Ingham at House of Fraser
She said: “When you look at other big lingerie companies they are all run by men and they will go from meeting to meeting to meeting saying we can’t do this, we can’t do that.

“And I’m like: ‘Yes we will. Women need this.

“Sometimes I’m wrong - but not a lot. Most of the time I’m right on what women want.”

It has been a tough couple of years for Michelle after a very public divorce from her ex-husband and former business partner Michael.

But now after forging a new business partnership with Sri Lanka-based lingerie group MAS Holdings, she is bouncing back.

As well as her lingerie empire she now has her own fake tan brand, UTan, and travels all over the world as a business speaker, something she gets a “real kick out of”.

There is also a tell-all autobiography on the horizon.

“It’s going to be explosive,” Michelle said.

“Some of it I’ve never spoken to anyone about. Sending it off I thought: ‘Should I? Shouldn’t I?’

“But I’ve just gone for it and been open and honest. I think that’s the only way to do it.

“I’ve changed my life so much and I’m the happiest I’ve ever been.

“I’ve travelled around the world talking to thousands of people and everywhere I go, people always ask: ‘When’s your book coming out?’ Maybe it might inspire people to change their lives too.

“I just felt it was the right time and I’m all or nothing. If I’m going to do something it’s going to be all.”

1 comment:

  1. Please can you remove this post as it contains my name as a model which I did not consent to being used. Thank you!

    ReplyDelete